Internet Community as a Marketing Framework

The number of consultants and marketing firm which come in the organic search of “Internet Marketing” and related topics and the plethora of ads speak volumes about the subject. For current generation marketers, it seems as if this medium is to be ignored on your own risk…

Internet community – nicely explored through analogy…

http://www.nysun.com/blogs/culture-of-congestion/2008/08/are-internet-communities-cities-1.html

Internet community as marketing tool – though the site has an annoying popup asking you to join…

http://www.marketingprofs.com/6/collier1.asp

Measuring Effectiveness: Not much reading and research though…Seems like a topic people are shying away from..

http://www.networksmarketinggroup.com

Hall of Fame:

http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/654/

Not many Integrated campaigns appear as case studies though….